Our partnership with Microsoft enables companies to build and deploy new artificial intelligence (AI) applications across their operations faster, more effectively, and at scale. The partnership combines Bain’s multidisciplinary expertise in strategic business advice, data, and engineering with Microsoft’s Azure OpenAI service so that companies have the state-of-the-art tools and capabilities they need to accelerate and streamline their AI initiatives.
Complementing our previously announced global services alliance with OpenAI, our partnership with Microsoft enhances our ability to meet the sharp rise in demand for AI-powered services and innovation. The Microsoft Azure OpenAI service allows businesses to integrate their enterprise data with preexisting language models to address a wide variety of business use cases in a trusted and secure environment.
We support our client companies with AI implementation strategies across industries and sectors, and within business functions such as financial operations, human resources, customer relationship management, marketing, digital commerce, and service operations. This work includes recent landmark projects with The Coca-Cola Company. It also includes multinational supermarket retailer Carrefour Group, in which Microsoft was a key partner.
Our Experience
Our Experience
We’ve helped companies in a number of industries achieve tangible results with AI.
To improve customer experience, we’re helping to build next-generation contact centers that support sales and service agents with automated, personalized, and real-time scripts.
We’re helping leading product and service marketers better reach their customers by using ChatGPT and DALL-E to develop highly personalized ad copy, rich imagery, and targeted messaging.
By automating client dialogue and financial literature analysis and generating digital communications, we’ve boosted financial advisers’ productivity and responsiveness to clients.
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Impact: Carrefour
French multinational retailer Carrefour has improved its customer and employee experience with three innovative tech solutions based on ChatGPT technology. Its natural-language, GPT-4-enabled chatbot, Hopla, drives a seamless e-commerce experience on carrefour.fr. Connected to the site’s search engine, the advice robot retrieves customer-specific preferences, offering them smart guidance on food selection based on budget, quantities, dietary restrictions, and more.
In its journey toward becoming a “Digital Retail Company,” Carrefour is also exploring other customer-facing generative AI use cases as well as internal applications. It’s using the technology to enrich more than 2,000 product sheets and to streamline everyday tasks in internal purchasing processes.
French multinational retailer Carrefour has improved its customer and employee experience with three innovative tech solutions based on ChatGPT technology. Its natural-language, GPT-4-enabled chatbot, Hopla, drives a seamless e-commerce experience on carrefour.fr. Connected to the site’s search engine, the advice robot retrieves customer-specific preferences, offering them smart guidance on food selection based on budget, quantities, dietary restrictions, and more.
In its journey toward becoming a “Digital Retail Company,” Carrefour is also exploring other customer-facing generative AI use cases as well as internal applications. It’s using the technology to enrich more than 2,000 product sheets and to streamline everyday tasks in internal purchasing processes.
